Who We Are
The Mexican Whisky Association exists to advance the interests, reputation, and commercial success of Mexican Whisky.
Our Role
We support the industry by promoting the category, protecting its name and identity, opening trade opportunities, educating buyers and consumers, and representing Mexican Whisky in markets around the world. Mexican Whisky is an emerging category with strong potential; the Association gives the industry a unified voice and a professional platform for growth.
Protect, Promote, Trade, and Sustain
The mission of the Mexican Whisky Association is to secure a strong and sustainable future for Mexican Whisky, focusing on four key priorities.
Protect
Upholding quality standards and safeguarding the integrity of Mexican Whisky.
Promote
Raising awareness of the heritage and craftsmanship of Mexican Whisky.
Trade
Facilitating global trade and market access for our members worldwide.
Sustain
Advancing responsible practices for a sustainable future for the industry.